RSSYou run a successful business and your product or service has an edge over your competitors. You have a strong business methodology in place and have a strong client base. What can you ask for but to relax and enjoy that all is well. Well thats what most of business houses do, but is there something at stake despite all being in place. Well it could be your reputation that’s at stake – customer feedback on your website forum can be the place that starts the threads that can give you sleepless night.
So how does it all start? Well one of your competitors fumes about your successful business and customer base and want to take you for a ride. The intension is to get you off the path while he encroaches on your share. Posing as a customer they register and log in various review sites and post negative comments about you. They even circulate false stories to maximum users. Take for example the case of ‘Kurkure’ the munchy snack from PepsiCo India, which got its reputation hit. Amidst all the spicy taste Kurkure in the late 2007 faced the wrath with stories it contains plastic. Customers believed the story, and have actually started thinking that Kurkure contains plastic. The sales dipped, people were skeptical to buy this. Such is the impact of the bad press on the minds of the consumers,. PepsiCo India was caught unaware. PepsiCo later responded to this rumor with print ads, electronic media and social website and even educating people with friendly visual advertisement, but the damage still lingers.
Companies must have their own social forum and blogs to communicate with unhappy customers and respond to them at par. Your website ranking goes down because of negative content. Online reputation management helps you get back the lost glory and impress your customer by constantly pushing the positive contents on the search engines.
Reputation management service with the mix of SEO will eliminate sites which contain negative information. Then, using various SEO techniques, they bring these sites up in the rankings on Google and Yahoo. Better and positive comments reach potential customers creating better opportunities for your business.
About the Author
Reputation Management For.com understands the importance of having a positive image online. In today’s world where communication is faster and freely available to everyone, it’s critical to keep on top of your online reputation.